publications > dot bombshell
Dot bombshell - women, e-quality and the new economy,
by Helen Wilkinson published by The Industrial Society
The new economy
promises a nirvana for women. Gone is the old boy network that dominated British
business; gone the manual jobs which put men at an advantage. Women, with stronger
skills in networking, interpersonal interaction, team-building, are poised to
surf to the forefront of the net-based e-conomy.
There is just one problem
with this prevailing image. It's not true. Surface feminisation in the new economy
- the high profile success of a few female entrepreneurs - masks deep-seated and
established patterns of power and inequality between men and women.
economy has huge potential to transform the relationship between gender and wealth
creation. A few dot bombshells do not an e-quality revolution make. We need a
revolution in business practice, from Government, investment institutions, venture
capitalists and mainstream incubators - and from women who've already made it.